Privacy Policy

Welcome to Samhati Matrimony (referred to as "we", "us", "our"). This Privacy Policy explains how we collect, use, store, process, share, and protect your personal information when you access or use our services — whether via our website, mobile applications, or other digital platforms (collectively, the "Platform").

This policy applies to all users: visitors, registered users, free or paid members, and applicants. By using the Platform or registering, you agree to this policy. If you do not agree, please do not use the Platform or provide your personal information.

We collect various types of information during your use of the Platform. Some of this you provide voluntarily; other information is collected automatically.

• Personal Details: Name, email address, phone number, date of birth, gender, marital status, and address.
• Profile Details: Religion, caste/community, mother tongue, education, occupation, income, lifestyle, preferences regarding partner, etc.
• Photos, Media & Documents: Photographs, videos, identity or verification documents that you upload willingly.
• Activity Data: Searches, profile views, matches, messages or communication logs, preferences you set, in-app/website interactions.
• Device, IP & Technical Information: IP addresses, device identifiers, browser type, operating system, mobile device information, location data (when enabled), log files.
• Cookies & Tracking Data: Cookies, pixels, beacons, local storage, analytics tools, etc., to understand how you use the Platform.
• Payment & Financial Data: If you use our paid services: billing address, transaction history, payment gateway details (note: sensitive payment details like full credit card numbers are handled by secure third-party payment processors, not stored raw by us).

Your information helps us run and enhance the Platform. Specific uses include:

• To create, maintain, and manage your user profile and matchmaking preferences.
• To connect you with other members ("matches") based on your preferences and profile details.
• To verify user identity, prevent fraud, misuse, and ensure safety of users.
• To send notifications, service updates, reminders, and important legal or policy changes.
• For marketing purposes — such as promotional offers, newsletters, special deals — subject to your consent where required by law.
• To analyze, monitor, and improve our Platform: developing new features, improving usability, optimizing performance.
• To comply with legal obligations, enforce our Terms & Conditions, respond to lawful requests by authorities.

By using the Platform, you expressly consent to the use of your personal and profile information for Artificial Intelligence (AI) and machine learning purposes, including but not limited to:

• Providing personalized match recommendations and compatibility scores.
• Detecting fraud, spam, impersonation, or abusive behavior in real time.
• Enhancing search and discovery features by analyzing aggregated user behavior.
• Improving communication tools, safety measures, and automated content moderation.
• Developing insights, analytics, and research reports (in anonymized or aggregated form) for business intelligence and future services.
• Training, testing, and validating AI/ML algorithms, including use of anonymized historical data.

We respect your privacy and do not share your personal data indiscriminately. Data may be shared as follows:

• With matched users: Profile information (excluding very sensitive data) will be visible to other users as part of the matchmaking process. Contact details are shared only if you explicitly permit or subscribe to services that allow such sharing.
• With service providers: Third parties who assist us with operations — hosting, storage, payment processing, analytics, marketing — under contracts that ensure confidentiality and security.
• Legal or Safety Reasons: When required by law, judicial process, governmental request, or to protect rights, property or safety (ours, yours, or others').
• Business Transfers: If our company is involved in a merger, acquisition, or sale of assets, user data may be transferred as part of that transaction, under similar privacy commitments.

You have certain rights regarding your information. Depending on your jurisdiction, these may include:

• The right to access your data held by us (view or export).
• The right to correct or update incorrect or outdated information.
• The right to delete or deactivate your account (subject to retention obligations below).
• The right to restrict or object to certain processing (e.g. marketing, profiling) where applicable.
• The right to withdraw consent where consent is the basis for processing.

To exercise these rights, you may contact our support at help.samhatimatrimony@gmail.com or use the features in your account settings. We may require you to verify your identity for security before processing requests.

We retain the information you provide as long as your account is active, or as needed to provide you services. Even after you delete your account, certain data may be retained for a period as required by applicable Indian laws, to resolve disputes, enforce agreements, prevent fraud, or comply with legal obligations.

When data is no longer required, it is securely deleted or anonymized so that it can no longer be associated with you.

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please reach out to us at help.samhatimatrimony@gmail.com. We are committed to resolving your concerns promptly and transparently.